一汽-大众捷达品牌公关业务年度代理招募公告
  • 发布时间:2020年04月08日
  • 来源:一汽-大众汽车有限公司
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  •   由于公司业务发展需要,现需要招募捷达品牌公关业务代理公司。敬请关注以下内容:

      1. 招募标准:(以下条件为硬性条件)

      1.1 公司注册时间,须成立于2013年1月1日之前;

      1.2 公司性质,注册资金1000万人民币及以上(公告发布后增资无效)

      1.3 公司规模:具备稳定核心团队(100人及以上,须提供最近6个月的当地社保缴纳证明且必须为招募申报公司缴纳社保);最近三年公司在中国大陆平均年度营业额2亿元以上(需提供加盖公章的纸质版证明材料)

      1.4 服务经验:2015年1月1日以后,至少有为1家主流汽车品牌提供公关全案年度代理服务达2年以上(含2年)(需提供直接与厂家签订的合同)。公关全案年度代理服务包括:年度、半年度及季度公关传播策略策划(产品+品牌),产品传播(含新产品上市),品牌传播,企业传播,危机管理,文案撰写,媒体关系维护及拓展,媒体日常沟通,媒体合作,大型媒体活动策划及组织、实施,重要舆情分析与策略建议等。

      1.5 服务捷达品牌的团队为全职人员,不能同时服务直接竞品,具备行业排他性。

      1.6 企业资质及经营状况要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好,财务状况良好, 处于正常生产经营状态,没有处于被责令停业、财产被接管、冻结、破产状态;愿意与一汽-大众共同预防和治理不廉洁行为,遵守一汽-大众保密及相关方安全管理规定并同意签署相关文件;

      1.7 企业关系限制性要求:有关联关系的企业(包含但不限于法定代表人为同一人,母公司、全资子公司及其控股公司,单位负责人为同一人,总公司与分公司,直接控股或存在管理关系的)不得同时报名参与本次公开招募。公司的法人、董事、监事、高管、实际控制人中无一汽-大众员工或及特定关系人。公司的法人、董事、监事、高管、实际控制人中无在职或离退休(三年内)公务人员。

      2. 业务范围:

      2.1.具备丰富的主流汽车品牌信息策略和产品公关全案服务经验;

      2.2.拥有稳定的公关策略、文案、媒介及活动团队;

      2.3.具有较强的汽车行业敏感度、行业趋势分析能力及消费者洞察能力;

      2.4.具有较强的传播策略分析能力,较强的品牌定位,完备的竞品跟踪分析能力;

      2.5.具有较强的社会热点关注意识,内容策划、文案撰写及创意制作能力;

      2.6.熟悉掌握传媒行业发展特点、趋势,具有全新媒体环境下舆情管理的创新思路;

      2.7.具有独立的媒体活动创意策划及执行能力;

      2.8.具备优质的第三方资源,如供应商、媒介、跨界资源等;

      2.9.具有独特的公关资源和业务能力,如政府关系、高层媒体关系,行业新技术的开发应用等;

      2.10.具有较强的危机预警及危机事件处理能力,整体危机体系建设及管理能力。

      3. 招募须知:

      3.1 签约后业务范围:一汽-大众销售有限责任公司捷达品牌层面、捷达品牌旗下各产品层面公关传播策略、公关活动策划与执行、传统媒介管理及传播、社会化媒介管理与传播和媒体监测等业务;

      3.2 参加招标的代理公司名称必须与签订合同的代理公司名称保持一致,如分公司竞标,则需要以总公司的名称签订合同;

      3.3 代理公司以总公司竞标,如子公司具备相关的服务经验,可视为总公司具备同样的业务能力,需提供子公司合同文件证明及官方的公司关联说明;

      3.4 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰邮寄至一汽-大众汽车有限公司采购部,须在北京时间2020年4月23日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知顺丰邮寄时间和顺丰号,以备查档所需。

      具体通讯地址及联系方式详见下面内容:

      邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

      一般材料采购部费用采购科 田学松 收  邮编:130011

      联系方式:

      田学松:0431-85120583

      Email:xuesong.tian@faw-vw.com

      马琳娜:0431- 85750597

      Email:linna.ma@faw-vw.com

      4. 须提交资料:

      4.1 公司概况介绍,包括但不限于公司规模、分支机构等;

      4.2 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字;

      4.3 公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证。(注:以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);

      4.4 公司管理机构及人员情况:管理层机构及人员介绍,策略、文案、媒介人员、活动、专家顾问介绍(数量、工作年限、工作经历、资质等)。(注:进入到讲标环节的公司需携带主讲人半年以上的社保缴纳证明原件,并确保中标后此人为捷达品牌服务;项目团队所有核心人员及专家顾问必须出席比稿会,并提供近半年的社保缴纳证明复印件;若招募成功,参加招标团队的核心人员须保证为后续工作的实际团队,两年内核心人员流动率不高于20%,否则将取消中标资格。)

      4.5 近五年服务的客户情况:客户服务时间、服务范围(请提供合同复印件等能说明服务情况的材料);

      4.6 近年项目案例:近3年已执行的主流汽车品牌公关策略及整合传播方案(数量、清单及简介);近3年已执行的危机公关案例(包含企业、品牌层面重大危机事件,重大批量产品质量问题,用户抱怨或集体维权,日常负面口碑处理,经销商危机公关管理体系建立等)。

      针对4.4-4.5,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在优盘里一并提供,时间以5分钟为限。

      上述资料和信息必须属实。请务必提供清晰且完整的书面材料(以提交的纸质版材料为准),提供不全将视为无法提供。所有相关项目经验在公示文件发布前有效,公示文件发布后产生无效。如查明有虚假资料和信息,将取消其招募资格。

      以上材料,请尽量提供中英双语,视频文件请配上英文备注。

      5. 招募流程:

      5.1 招募公告官网公布

      5.2 收集应招代理公司资料

      5.3 相关资料筛选评审及初选评分

      5.4 如初审通过,将通知该公司现场复核报名材料原件

      5.5 如材料复核通过,将通知该公司参与项目比稿

      附件:申报表

      注: 本公告最终解释权归一汽-大众汽车有限公司所有

    FAW-Volkswagen Automotive Co., LTD JETTA Brand PR Agency Recruitment Announcement

    With the development of business, FAW-Volkswagen Automotive Co., Ltd JETTA brand need to recruit a PR agency. Please find detailed information as followed.

    1.Recruitment criteria:(following criteria are must-have requirements)

    1.1 Company registration time: before January 1st, 2013;

    1.2 Company scale:over 10 million (include 10 million) registered capital(Invalid capital increase after announcement)

    1.3 Have a stable team (more than 80 people, providing the latest 6 months of the local social security payment certificate); and the average annual turnover is not less than RMB 200 million in last 3 years(Paper proof materials with official seal shall be provided)

    1.4 The serving experience: Having providing the comprehensive PR service for 1 Mainstream brand, not less than 2 years after January 1st, 2015. The business of comprehensive PR communication includes : full-year or half-year or seasonal PR communication strategy and plan for brand and products, products PR communication (including new product launch), brand communication, corporate communication, crisis management, PR copywriting, media relation maintaining and expanding, daily media communication, media cooperation, large-scale media event planning, organizing and executing, key public opinion analyzing and strategy suggesting.

    1.5 Fixed service team for JETTA brand should be full-time, creative team cannot service direct competitors, should be industry exclusive;

    1.6 Enterprise qualification and operating condition requirement: effective business license and within its business scope, own the ability to bear civil liability independently; pay taxes and social security funds in accordance with the law; no illegal or criminal record in recent three years business activities, good corporate credit; good corporate financial condition, in normal produce and manage status, not be ordered to stop operation, property not be token over, frozen, or go broke; be willing to prevent and govern corruption with FAW-VW together, obey FAW-VW confidential and safety relative regulation and agree to sign relative document;

    1.7 Corporate relation restricted requirement: corporates having incidence relation cannot participate this recruitment (including but not limited to same legal representative, same in charge man for parent company, WOS and holding company, parent company and filiale, direct holdings or have managing relation). Corporate legal representative, director, supervisor, executive, actual controller is not FAW-VW staff and special related person. There is not public servant in service or retired (within 3 years) in corporate legal representative, director, supervisor, executive, actual controller.

    2.Scope of business:

    2.1. Experience of luxury brand strategies and products PR communication;

    2.2. Stable PR strategy, copywriting, media and event team;

    2.3. Strong sensitivity in the auto industry, industry trend analysis and consumer insight abilities;

    2.4. Good skill of doing communication strategy, and strong branding, competitor tracking and analyzing ability;

    2.5. Strong awareness for social hot issue, strong content planning and advertising copy writer ability;

    2.6. Familiar with the characteristics and trends of media industry;

    2.7. Independent activity creative and execution ability;

    2.8. Rich third party resource, such as suppliers, media, cross border resources, etc.;

    2.9. Unique PR resource and professional ability, such as government relations, media executives relations, new technology application, etc.;

    2.10. Strong crisis early warning and crisis management ability, crisis system building and management ability.

    3.Recruitment notice:

    3.1 Service scope: JETTA brand traditional and interactive integrated marketing strategy and advertising creative production, digital marketing platform construction and operation, content marketing, etc.;

    3.2 The agency name that you will pitch must be the same name shown on final contract, if brand office join the pitch, you should sign the contract with head office name;

    3.3 If the agent company competes with the head office, if the subsidiary company has relevant service experience, it can be regarded as the head office has the same business ability, and it is required to provide the subsidiary company contract document certificate and official company association description;

    3.4 Trade secret protection: The recruited agency should abide by related confidential agreement of FAW-VW Automotive Co,. Ltd.

    Agencies that meet above qualifications and want to join the recruitment should send the required documents (with company seal) in the third clause below to Purchasing Department of FAW-VW Automotive Co,. Ltd by 24:00 on 23rd Apr. 2020 through SF-Express. overdue submission is invalid. Please also email us your SF-Express post time and SF-Express number for inquiry.

    Postal address: Lv You, Purchasing Department of FAW-VW Automotive Co,. Ltd. No. 5, Anqing Road, Changchun, Jilin Post Code: 130011

    Contact Person:

    Tian Xuesong:0431-85120583

    Email:xuesong.tian@faw-vw.com

    Ma Linna:0431- 85750597

    Email:linna.ma@faw-vw.com

    4.Required Documents:

    4.1 Company profile, including but not limited to company scale and branches, etc.;

    4.2 Application form (see attachment), please truthfully fill in company information, stamp company seal and sign legal representative signature;

    4.3 Company qualification: business license, tax registration certificate, organization code certificate and other certificates that qualified annual inspection; legal representative certificate or power of attorney; ID card of legal representative and transactor (note: provide copies of these documents; stamp company seal on business license and provide business license authenticity online query information);

    4.4 Company organization structure and personnel: introduction of company top management, professional personnel in field of strategy, creativity and PR event planning, copywriting, media management, as well as experts (number, working experience and qualification). Remark: the speaker of the tender must provide the original script of social security payments of more than six months, and be sure to serve Audi in the future; all professional personnel should provide the proof of social security payments of recent half year, if the recruitment is successful, the core personnel of the bidding team must be sure to serve Audi in the future. If the stuff turnover of core personnel is higher than 20% in two years, or the agency qualification will be immediately cancelled;

    4.5 Nearly 5 years client service status: service status of domestic and international famous;

    4.6 Projects in recent years: recent 3 years finished PR strategy and integrated communication proposal for Mainstream brand (number, detailed list and introduction); recent 3 years crisis management cases (including corporate & brand reputation, products quality problems, users right-defending, negative online reputation management, and dealers crisis management system building, etc.).

    As for 3.4-3.5, except paper copies, please provide 5 minutes video footage of company introduction, core personnel, company achievement in a USB stick.

    All the above information and documents must be truthful.

    Be sure to provide clear and complete materials (hard copies will be the final evaluation basis), and incomplete supplies will be considered unusable. All relevant project experience is valid before the publication of the publicity document, and invalid after the publication of the publicity document. Fake information or document will result in disqualification of recruitment.

    About all the above documents, please provide Chinese and English Version as far as possible. The video must have English remark.

    5.Recruitment Process:

    5.1 Recruitment announcement publish on corporate website;

    5.2 Collect agencies documents;

    5.3 Agencies documents review and filtering;

    5.4 If the preliminary examination is passed, the company will be notified to review the original application materials on site;

    5.5 If the material review is passed, the company will be informed to participate in the project comparison.

    Attachment:Application form

    Note: FAW-VW Automotive Co., Ltd reserves the right of final explanation for this announcement.

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